To Register for this Workshop kindly email ashrafgamal@egyptchefs.com

The Future is NOT the Way it Used to Be..!
Integrated Marketing Communication
Getting the Biggest Bang for Your Buck

Presented by: Galal Zaki
January 30 & 31 2012

Galal Zaki is an expert in integrated marketing communication (IMC). Mr. Zaki has won numerous awards in advertising and created and acted in several TV campaigns including Schweppes, Nestle Yoghurt, Dilmah Tea Mena Garden City Real Estate and Sila Oil which won Best Advertising Campain in the mid 90s.
Mr. Zaki won the IAA Lifetime Achievement Award in 2007 for his services to the industry. He has worked as advisor to the Ministries of Health, Environment, Tourism and Foreign Affairs.

Day 1 Jan 30, 2012

9:00 - 9:30 Coffee/breakfast networking
9:30-10:00 Introduction and Orientation to Workshop Outline
10:00 - 10:30 RABOSTIC Model of Integrated Marketing Communication (IMC)
10:30 - 1:00 Rules of Effective Communication

• Print Case Studies
• TV Case Studies
• Research Case Studies (Mohamed El Gammal)

1:00 -2:00 Lunch Break

2:00-4:00 Working with NGO's and Donors in Egypt Amr Lashin (Program Director, Care Egypt)& Galal Zaki Social Marketing

• Health
• Environment
• Education
• ANSA (Affiliated Network for Social Accountability)

Right To Information (RTI)
Access To Information (ATI)

Case studies will include:

• Schweppes and Coke carbonated soft drinks advertising and PR campaigns
• Cadbury and other confectionary products
• Dairy Products and Juices (Nestle and Viva!)
• How to create the loyalty for an edible oil (Sila)
• How to brand and sell a commodity (American Wheat)
• How to organize local, regional and international events
• Creative Strategy, the creative Toolkit. Anyone can become creative
• Presentation Skills
• Public service campaigns for Nutrition, Health, Education, Environment
• Corporate Social Responsibility. Is it really understood?

Day 2. Jan 31, 2012

9:00- 9:30 Coffee/Breakfast Networking
9:30-10:00 Wrap-up and refresher of Day-1 topics
10:00- 12:00 Presentation Skills

Five P's

Write, then get it right

Tell them what you are going to say, then tell them, then tell them what what you told them

What Every "Body" is Saying

Three things matter in a speech... 12:00-12:30 Sherif Fouad, Partner Film Maker

• Food Styling
• Appetite Appeal Shots
• Film Production Secrets

12:30-01:00 Heba Ayad Media Director, Perception

• Media Terminologies
• Media Buying House
• Budgeting/ Cost Effectiveness

1:00- 2:00 Lunch

2:00- 4:00 Dr. Ashraf Gamal El Din Global Compact Galal Zaki Corporate Social Responsibility

• Teaching someone how to fish, not giving the fish
• CSR in Egypt: Past, Present, Future.
• Annie Leonard's "Story of Stuff"
• Al Gore's "Inconvenient Truth"

5:00 - 5:30 Wrap-up, Certificate Presentations, Group Photos

For more information, call 02 37622116 / 7 / 8 or email ashrafgamal@egyptchefs.com
egyptchefs@link.net