ECA Business Club Launched it's 1st Marketing Communication Session
The Egyptian Chefs Association is pleased to announce that its ECA Business Club has just launched its
activities for 2012. The first workshop of the year was with Galal Zaki, a wizard of Integrated Marketing
Communications and CEO of Perception Communications in a two-day workshop at the Semiramis InterContinental, January 30-31.
Kicking off the workshop, Galal Zaki covered the rules of communications and presented case studies from his
extensive career experience. A lineup of experts then introduced the participants to key ideas in marketing
communications and modern-day global concepts in the field.
Dr. Ashraf Gamal El Din, Head of the Global Compact Egypt, discussed the importance of joining the Global
Compact and adhering to its set of core values: respect of human rights, labor standards, the environment and
anti-corruption stance. Among the other experts, Sherif Fouad, Partner in Film Maker, explored advertising
photography and food styling and how to create appetite-appealing shots. Amr Lashin, Program Director of Care Egypt,
and Galal Zaki discussed aspects of Social Marketing and working with NGOs and Donors in Egypt. Having served as co-
chair of the Corporate Social Responsibility Committee at the American Chamber of Commerce, Mr. Zaki offered his unique
vantage point on CSR in Egypt, its present but also its future.
The ECA wishes to thank Gala Zaki and the distinguished guest speakers for their time and effort in sharing their
expertise with the ECA Business Club members. Stay tuned to our NewsFlash announcements for upcoming ECA Business
Club workshops and activities.
The ECA Business Club is an exclusive group for sales managers, PR managers and marketers working in the food supply
chain, hotels and restaurants to enrich their skills and experiences. The ECA Business Club will provide programs in
staff motivation, effective communication skills and customer service, including after sales service, time management,
marketing skills in general and public relations.
To join and benefit from the ECA Business Club, all you need to do is join the ECA as
with an annual fee LE 180 and an initial fee of LE 50 to be paid upon signing up.
Download ECA Individual Membership benefits and application form
For more information, please call 02 37622116 / 7 / 8
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