ECA Business Club 1st Workshop

Egyptian Chefs Association (ECA)

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ECA Business Club Launched it's 1^st Marketing Communication Session

The Egyptian Chefs Association is pleased to announce that its ECA Business Club has just launched its activities for 2012. The first workshop of the year was with Galal Zaki, a wizard of Integrated Marketing Communications and CEO of Perception Communications in a two-day workshop at the Semiramis InterContinental, January 30-31.

Kicking off the workshop, Galal Zaki covered the rules of communications and presented case studies from his extensive career experience. A lineup of experts then introduced the participants to key ideas in marketing communications and modern-day global concepts in the field.

Dr. Ashraf Gamal El Din, Head of the Global Compact Egypt, discussed the importance of joining the Global Compact and adhering to its set of core values: respect of human rights, labor standards, the environment and anti-corruption stance. Among the other experts, Sherif Fouad, Partner in Film Maker, explored advertising photography and food styling and how to create appetite-appealing shots. Amr Lashin, Program Director of Care Egypt, and Galal Zaki discussed aspects of Social Marketing and working with NGOs and Donors in Egypt. Having served as co- chair of the Corporate Social Responsibility Committee at the American Chamber of Commerce, Mr. Zaki offered his unique vantage point on CSR in Egypt, its present but also its future.

The ECA wishes to thank Gala Zaki and the distinguished guest speakers for their time and effort in sharing their expertise with the ECA Business Club members. Stay tuned to our NewsFlash announcements for upcoming ECA Business Club workshops and activities.

The ECA Business Club is an exclusive group for sales managers, PR managers and marketers working in the food supply chain, hotels and restaurants to enrich their skills and experiences. The ECA Business Club will provide programs in staff motivation, effective communication skills and customer service, including after sales service, time management, marketing skills in general and public relations.

To join and benefit from the ECA Business Club, all you need to do is join the ECA as Associated Member, with an annual fee LE 180 and an initial fee of LE 50 to be paid upon signing up.

Download ECA Individual Membership benefits and application form

For more information, please call 02 37622116 / 7 / 8
Email: ashrafgamal@egyptchefs.com or egyptchefs@link.net

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Photos by the Egyptian Chefs Association

Egyptian Chefs Association, Headquarter: 20 Salem Salem Street, Agouza, Cairo
Tel./Fax: +202 3762 2116 / 7 / 8
Red Sea Chef's Chapter: Corniche Street, El Ghezawy Bld., Red Sea, Hurghada
Tel: 065 3541920 or 010-2040-5677
Email: eca@egyptchefs.com

ECA Business Club Launched it's 1st Marketing Communication Session

ECA Business Club Launched it's 1^st Marketing Communication Session